“The new architecture of Publicis strongly exerts its new character while engaging the existing structure with a mutual respect and crafts a dynamic connection with the city and the celebrated site of the Arc de Triomph. Revealing a fragile character of light and transparency that is at the same time strong, the old and new elements of the façade embrace the city and its history. Far from ignoring the past, old and new meet in a gesture of celebration and regeneration, collectively contributing more as a cohesive whole than they ever would have been able individually.”


Forster, Kurt Walter. Metamorph: 9. International Architecture Exhibition: Trajectories. Venice: Marsilio, 2004. Print.